THE BODY UNFURLED,
Imagine anything. Write our own reality. Become who we deserve to be. Be. Unleash that intuitive and creative potential that slumbers in each one of us.
That's what I wanted to embody in STATEMENT: beyond jewellery, it is a woman's project, inspired by women. An aesthetic and symbols, but above all, the precious incarnation of a road well traveled and a path yet to be divined.
That's why I wanted to express by creating ALYH, a universal heroine, one that all would recognize in themselves, in the women around them.
ALYH is a digital heroine. She evolves through a vertical screen, like an infinite portal at 1, rue du 29 juillet, Paris 1st, since this morning on 1st of October. She invites us to join her and interact with her in an adventure triggered by her jewellery.
Digital alter ego and anti-archetype, ALYH embodies all women, symbolizing their ability to reveal their inner strength — their heroic dimension to accept and take advantage of their endless potential.
And because each one of us is inspirational and inspiring, STATEMENT just open its doors, physical and digital, to these real or mythical women who move us every day. So that they may power these ties that bind us all together and create that spark that animates their Wild Woman.